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目的地

German National Tourist Office Call for Competition

類別:目的地|來源:|發(fā)布時(shí)間:2021-03-01 15:46|評(píng)論(0)

(in accordance with UVgO = the procurement and tender processby the German Federal Ministry for

Economic Affairs and Energy)

 

1.    Name and address of the entity calling for this tender, granting the award and where the “expression of interest” should be received: German National Tourist Office,Landmark Tower 2, Unit 1417, 8 North, Dongsanhuan Road, Chaoyang District, Beijing 100004, P.R. China

 

2.    Type of award:Negotiated award with a competitive tender(according to UVgO)

 

3.    Mode of application and offers to be submitted: Documents must be submitted electronically.


4. Protection of confidentiality as well as information on access to the tender documents:

  The full documents may be downloaded free of charge and without a restriction at:

       https://www.evergabe-online.de/awardingAuthorityDetails.html?5&id=1092

 

5.    Type, volume and location of service procurement:

2021 Miniprogramm Promotion

 

China is currently presenting itself as a precursor in the field of   digitalization all over the world. The implementation of digital technology   in tourism and relevant sectors is developing very quickly, which has   enormously changed the way of tourism marketing and sales.

 

At the end of 2019 GNTO has its own Miniprogram developed for the new   marketing trend in China to use. Users can get travel information from   Miniprogram without an App to download and the useful tools within WeChat   Ecosystem to use.

 

With large number of Users within WeChat Ecosystem, Miniprogram can be   promoted easily for example sharing through WeChat, Ad in WeChat Moment,   Interaction, Link with WeChat official Account etc..

 

Therefore GNTO decided to outsource the promotion of WeChat   Miniprogram to a professional agency.

 

The award includes:

 

 

A). Development of Promotion Plan

- Proposal with Timeline and specific programs

- Linkage with GNTOs Social Media Accounts

 

B). Promotion of Mini-Program

- Promotion according to Timeplan

 

C). Reporting

- Project report with data, analysis and learnings

 

Location: P.R. China

 

6.    If applicable, number, size and mode of bids: see tender documents

 

7.    If applicable, additional admission of further bids: additional bids allowed

 

8. Applicable rules as to the completion date:

Service commences:expectedAfter placing an order

       Service terminates: 31.03.2022

 

9.    Name and location of place where the tender documents can be viewed: https://www.evergabe-online.de/awardingAuthorityDetails.html?5&id=1092

 

10.   Deadline for application: 12.03.2021

 

11. Possible security deposit to be supplied: not applicable 

 

12.Mode of payment or location of explanatory documents:  see tender documents

 

13.   Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents

 

14.  Criteria used for the tender: see tender documents


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